Abba Pure Gentle Shampoo 236ml

Abba Pure Gentle Shampoo is a gentle sulfate free shampoo that helps nourish and repair sensitive hair so you get softer, shinier results, while it looks after scalp balance with ProQuinoa Complex®. Made using ProQuinoa Complex®, aloe and cherry bark, this one cleans without stripping and keeps colour vibrant - ideal as a gentle sulfate free shampoo for colour treated hair and family daily haircare.

Available Sizes & Variants:

236ml shampoo - convenient bottle size for everyday use and simple storage in family bathrooms or travel bags.

Benefits & Features:

• Gentle cleansing looks after scalp and colour while removing dirt and build up, because it skips harsh sulfates.
• Nourishes and repairs hair fibre with ProQuinoa Complex® for softer feel and more shine after a few washes.
• Hydrates and soothes sensitive scalps using aloe and cherry bark, so it reduces dryness and irritation for calmer, more comfortable hair days.
• Suitable for daily use.
• Gentle enough for children, offering family friendly haircare that reduces the need for multiple products.
• Vegan, cruelty free and paraben free formulation provides peace of mind for ethically minded shoppers seeking clean beauty choices.
• Balanced pH (4.5–5.5) helps maintain scalp health and long term hair strength, which keeps colour treated hair looking fresher for longer.

Abba came up with their ProQuinoa Complex® by combining hydrolysed quinoa with barley and soy proteins to target broken hair fibres and improve manageability. The formula keeps a measured pH between 4.5 and 5.5, uses aloe and cherry bark for hydration, and avoids sulfates and parabens to reduce irritation. Plant based heritage and cruelty free testing mean the product fits a clean haircare routine, and it's gentle enough for children and sensitive scalps.

Sulfate free, paraben free, vegan and cruelty free quality backed by Abba's plant based approach; easy to use daily and suitable for sensitive or colour treated hair. Let's be honest, it's a solid choice for keeping things simple and effective.